COURSES

LIST OF COURSES AVAILABLE

Teaching time is eight hours per course.

MARKETING

  1. An Overview of Strategic Marketing
  2. The Marketing Environment
  3. Segmenting Markets, Targeting and Positioning
  4. Consumer Buying Behaviour
  5. Organisational Markets and Buying Behaviour
  6. Marketing Research and Information Systems
  7. Product Concepts
  8. Branding and Packaging
  9. Product Management
  10. Marketing Channels
  11. Wholesaling
  12. Retailing
  13. Physical Distribution
  14. Promotion
  15. Advertising, Publicity and Sponsorship
  16. Personal Selling, Sales Promotion and Direct Mail
  17. Pricing Concepts
  18. Setting Price
  19. Marketing Strategy and Competitive Forces
  20. Marketing Planning and Sales Potential
  21. Implementing Strategies and Measuring Performance
  22. Marketing Ethics and Social Responsibility
  23. Business-to-Business Marketing
  24. Services Marketing
  25. International Marketing

MANAGEMENT

  1. Foundations of Management
  2. Managing in a Global Environment
  3. The Environment and Corporate Culture
  4. Managerial Ethics and Corporate Social Responsibility
  5. Organizational Goal Setting and Planning
  6. Strategy Formulation and Implementation
  7. Managerial Decision Making
  8. Fundamentals of Organizing
  9. Innovation and Change
  10. Leadership in Organizations
  11. Motivation in Organizations
  12. Teamwork in Organizations
  13. Management Control Systems
  14. Information Systems for Management
  15. Operations and Service management

SMALL TO MEDIUM SIZE ENTERPRISES

  1. Understanding Entrepreneurship
  2. Business Idea Incubation
  3. Intellectual Property & SMEs
  4. Managing Family Business
  5. Doing Business in Pakistan
  6. Where to obtain Entrepreneurial Support?
  7. Process of Buying a Business
  8. Introduction to Entrepreneurial Finance
  9. Making a Business Plan
  10. Managing Operations in SMEs
  11. Human Resource Management in SMEs
  12. Entrepreneurial Marketing
  13. New Product Development
  14. E – Business for SMEs
  15. Networking for SMEs
  16. Project Management & SMEs
  17. Social Responsibility & SMEs

KAIZEN

  1. An Introduction to Kaizen
  2. Gemba Kaizen

DIVERSITY

  1. Introduction to diversity
  2. Making the case for diversity
  3. Diversity in Organisations: challenges and issues
  4. Methods for teaching and learning diversity
  5. Religion and belief in the workplace

PROJECT MANAGEMENT

  1. Introduction to project management
  2. Managing risk in projects
  3. Implementing projects
  4. Monitoring and control in project management
  5. Role of communications in project management
  6. Project leadership and teamworking
  7. Managing people and performance in projects
  8. Project Evaluating
  9. Reporting methods in project management

STRATEGY

  1. Corporate Strategy: An Introduction
  2. Strategic management in different contexts
  3. Challenges for strategy development
  4. Analyzing the Environment for Strategy
  5. Corporate governance
  6. Business ethics
  7. Strategy & Culture

HUMAN RESOURCE MANAGEMENT

  1. The nature of personnel and human resource management
  2. Planning jobs and people
  3. Delivering presentations
  4. Recruitment
  5. Selection interviewing
  6. Managing individual performance
  7. Team performance
  8. Management development
  9. Career development
  10. Trade union recognition and consultation
  11. Health, safety and welfare
  12. Grievance and discipline
  13. How to conduct grievance and disciplinary interviews

CHANGE MANAGEMENT

  1. Introduction to Change Management
  2. Designing a Change Programme
  3. Kaizen Process to Initiate Change
  4. Causes and Implications of Major Changes in Organizations
  5. The Responsive Organization – a Vehicle for Continuous Change
  6. Why Change Goes Wrong And What to Do About It

TO DISCUSS MORE ABOUT YOUR TRAINING NEEDS, PLEASE CONTACT US TODAY:

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